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Search results for “hotel reputation”
Beating Negative Hotel Reviews: An Action Plan for Proactive Reputation Management
06/24/2009
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11:01:02 AM
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A negative online reputation can severely limit a hotel’s ability to succeed today. With more and more people using the internet to make their travel plans, reviews by other travelers are playing an increasingly large role.
Price, ratings and reviews: How consumers process UGC and price when buying a hotel room
08/27/2013
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10:32:35 AM
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In order to compete effectively, hoteliers must understand how their online reputation compares to the competitive set, and specifically, how they are positioned relative to the competition in the sentiment of their reviews.
Hotels.com tries another wacky web promotion
01/16/2011
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9:08:14 AM
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Hotels.com will be getting a reputation for trying slightly off-kilter marketing, from last year’s Virtual Vacation augmented reality tool to this latest “claymation” effort.
New but expected: Virgin Hotels.
09/25/2010
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10:05:15 AM
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Virgin is looking for additional opportunities and is keen to discover a range of interesting, authentic and high quality, 4 star 150–400 room properties in appealing neighborhoods with ample public spaces.
TripAdvisor legal threat group reaches 300 hotels
09/12/2010
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12:05:02 PM
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Over 300 hotels are now involved in a potential legal action against TripAdvisor, a figure which has doubled in just four days after the initial group was first revealed.
Does your hotel really need a social media strategy?
03/14/2010
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12:23:08 PM
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There are plenty of reasons to have a presence on Facebook, Twitter or other social media outlets, but have you considered the reasons not to? Perhaps it’s time to take a step back and re-evaluate the realm of social media as a priority at your hotel.
TripAdvisor Credibility Under Attack, Hoteliers On Front Foot
02/10/2010
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9:25:58 AM
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No doubt TripAdvisor will remain a fantastic business that can make or break a hotel, but one without soul or genuine credibility, absolutely crucial criteria for any media business, old or new.
Website's list of dirtiest hotels provokes anger
02/05/2010
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9:22:26 AM
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They are the grubby prison cells away from home, the matchbox-size rooms with the peeling wallpaper and foetid sheets – at least according to the on-line reviews. But how bad are they really?
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